31 July 2020
2. Important information and who we are
2.2 Who is the “Controller” of your personal data?
2.4 Third-party links
3. The data we collect about you
3.1 Personal data, or personal information, means any information about a living individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
3.2 We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
3.4 With the exception of any data which you volunteer to us via our website or app or when contacting the JUUL Care Team (e.g. health data), we do not collect any sensitive personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, social security measures, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
3.5 If you fail to provide personal data:
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us but we will notify you if this is the case at the time.
4. How is your personal data collected?
We use different methods to collect data from and about you including through:
4.1 Direct interactions. You may give us your Identity and Contact Data (or other data which you volunteer to us) by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
4.3 Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources.
4.4 Technical Data from the following parties:
5. How we use your personal data
5.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
5.2 In the limited circumstances where you volunteer sensitive personal data (e.g. health data) when you contact us, we will only use such data to address the query you have raised in accordance with your explicit consent.
6. Purposes for which we will use your personal data
6.1 We have set out below, in a table format, a description of the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
6.2 Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|Purpose/Activity||Type(s) of data (see paragraph 3 for further details)||Lawful basis for processing including basis of legitimate interest|
|To deal with any retail post-purchase and/or customer service issues||Identity; Contact; Marketing and Communications||Necessary for our legitimate interests|
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||Technical; Usage||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||Identity; Contact; Profile; Usage; Marketing and Communications; Technical||Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)|
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||Identity; Contact; Technical||Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise); Necessary to comply with a legal obligation|
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising (where such marketing and advertising are permitted by applicable law).
7.1 Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide what information about our products, services, activities etc. may be relevant for you. In this Section 8, we call this “marketing”.
You will receive marketing communications where permitted by applicable law from us if you have requested information from us or purchased goods or services from us and, in each case, you have not opted out of receiving that marketing.
7.2 Opting out
You can ask us to stop sending you marketing messages at any time by contacting us at email@example.com or by clicking the opt-out button in the relevant e-mail and following the instructions.
Where you opt out of receiving these marketing messages, you will still receive non-marketing messages which we send to you in connection with a product/service purchase, warranty registration, product/service experience or other transactions.
7.4 Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us at firstname.lastname@example.org.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
8. Disclosures of your personal data
8.1 We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 6 above.
8.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
8.3 Please note: Our products are highly regulated by various governing agencies. It may become necessary to share the information that we collect in accordance with the terms of this policy with such agencies to comply with laws, a judicial proceeding, court order, or other legal requests.
9. International transfers
9.1 We share your personal data within the JUUL Group. This will involve transferring your data outside the European Economic Area (EEA).
9.2 We ensure your personal data is protected by requiring our group companies to comply with the terms of specific contracts approved by the European Commission which give personal data the same level of protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.
9.3 Many of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.
9.4 Whenever we transfer your personal data out of the EEA to external third parties, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
9.5 Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
10. Data security
10.1 We take the security of your information extremely seriously and employ physical, administrative, and technological safeguards designed to preserve the integrity and security of all information collected through our website. Our services support the industry standard Secure Socket Layer (SSL) encryption which is applied to all data transmitted so it cannot be read by others.
10.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
11. Data retention
How long will you use my personal data for?
11.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
11.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
11.3 In some circumstances you can ask us to delete your data: see the “request erasure” legal right below for further information.
11.4 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
12. Your legal rights
12.1 Under certain circumstances, you have rights under data protection laws in relation to your personal data. Full details of these rights can be found in the Glossary at the end of this policy and on the European Commission website here. In summary, these rights are the right to:
If you wish to exercise any of the rights set out above, please contact us at email@example.com.
12.2 No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
12.3 What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
12.4 Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
Legitimate interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Performance of contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Internal Third Parties
JUUL Labs, Inc. acting as joint controllers and who are based the USA and provide IT and system administration services.
External Third Parties